Postgraduate courses

Instructor: Y. Marinakis

School of Production Engineering and Management

Metaheuristic and Evolutionary Algorithms for Supply Chain Management Problems

EURECA-PRO

Inventories and Supply Chains

Hellenic Open University

Algorithmic Techniques and Systems for Data Science and Machine Learning 

Instructor: P. Fafalios

Electronic Business and Digital Marketing (MBA 0205)

Introduction to e-Business and e-Commerce. E-commerce business models. Digital marketing, advertising and web analytics. Internet technology. Developing an e-commerce presence. Web Technologies: HTML, CSS, Bootstrap. The online security environment (cybersecurity). Ethical issues, privacy, intellectual property, and governance.

Instructor: L. Krasadaki

Market Research & Consumer Behaviour (MBA 0201) 

Introduction to Market Research, Consumer Behaviour, Consumer Decision Making Process, Types of Market Research, Basic Market Research Tools, Sampling, Quantitative Methods of Analysis, Data Analysis and Interpretation, Basic Models of Consumer Behaviour, Post-Purchase Consumer Behaviour.